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Essay text:
AREAS OF CONSIDERATION
A. Fresh Fields
• It’s been described as an old-fashioned neighborhood grocery store, an organic farmer's market, a European bakery, a New York deli, and a modern supermarket all rolled into one
• Fresh Fields was founded by a team of entrepreneurs including:
Mark Ordan – CEO and President
• 33 years old
• A former Goldman Sachs investment banker
Leo Kahn – Chairman
• 75 years old
• The founder of “Staples”, the famous office supplies store
Jack Murphy – Chief Operating Officer
• 44 years old
• A former manager of the Heartland Supermarket chain in New England
• Founded in 1991, Fresh Fields opened at least 14 stores in four states by mid 1994...
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