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We will also look at the general group of foreign car manufacturers who are steadily acquiring market share from the Big Three.
The first major risk for the auto industry in general is that of global warming and a growing concern for environmental issues among consumers. This is a risk that is spread among the entire auto industry, not just Ford Motor Co. Consumers are becoming more aware of the impact the auto industry has on the environment, and making their purchasing decisions with that on the criteria.
Another factor involved with the auto industry, is a pressure on the companies ability to increase prices...
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