Fast Food Case Study
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Title: Fast Food Case Study

Essay Details:

Subject: Business
Author: Elbert L
Date: March 26, 2014
Level:
Grade: A
Length: 3 / 860

Essay text:

At Burger King the burgers are not already put together. The burgers are already made and waiting but the toppings are not added until an order is placed. Customer expectations for service and product are the same across the board but the results are different. The customer service procedures of McDonalds’s are centered on focusing on customer at a time. They are more concerned with quality of service then how fast the service is. Employees take one order at a time, prepare the food and deliver it. Burger King’s service is quite different they want to individualize each customer’s order and provide the fastest service possible...

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