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Essay Details:
Essay text:
Vertically integrated, Perdue Farms sees its birds from the egg to the supermarket meat case. Perdue is expanding its value-added chicken parts and food service products and has established a plant in China through a joint venture. It also processes grain and makes vegetable oils and pet food ingredients.
There are 14 competitors for Perdue Farms Inc. and the biggest ones are ConAgra, Pilgrim's Pride and Tyson Foods.
Symptoms:
? Industry is heavily regulated and product safety monitoring forces to invest in the company's production facilities to make them more safe and environment friendly
? Emerging food-service sector with big bargain power of buyers, such as Wal-Mart, Royal Ahold
? Consumer's demands are moving toward further-processed poultry
? Underdeveloped value of company's competitive advantage on international markets
Alternatives:
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