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Essay Details:
Essay text:
5
1.1 A Brief History ………………………………… 9
Chapter 2: Literature Review ………………………………… 12
2.1 - The Figurative and the Literal in the Expression of Time .. 15
2.2 - Linguistic Communications Model ………………… 17
2.3 - The Figurative and the Literal …………………… 17
2.4 - Appropriation of Words ………………………….. 22
2.5 - Product as Bundle of Benefits …………………… 23
2.6 - Price Pressures ………………………………… 25
Chapter 3: Hypothesis ………………………………………… 27
Chapter 4: Research Methodology …………………………… 27
Chapter 5: Findings & Discussion ……………………………...
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