Euro Disney
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Title: Euro Disney

Essay Details:

Subject: Business
Author: John G
Date: July 13, 2015
Level: University
Grade: A
Length: 3 / 663

Essay text:

The most relevant factor in planning that was not considered was the aspect of the French culture. Disney simply thought that they could take the successful concept of the California Disneyland and move it to Europe; however, they ignored many factors of opening an American-based theme park in Paris. Many France natives feared that an American based theme park would damage their culture, so many did not visit the park. Disney predicted that 500,000 people would enter the park on its opening day, however, only around 50,000 showed up and only 1 in 3 patrons of the park were natives of France. In addition to the badly forecasted revenues, the costs of the park were badly forecasted as costs for the park went well over budget...

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