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They have to find the embodiment of the idea in flesh and blood in order to commit themselves to it.
‘MARTIN LUTHER KING, JR.
February 13, 1961’ (Phillips, 1998, p.1)
Sectors of the trade industry and business leaders have stressed the importance of looking at the moral conviction of leaders and managers that make up the field of business (Badaracco & Webb, 1995; Alatas, 1999; Nuusbum, 2002). Nuusbum (2002) wrote, “There are business scandals that are so vast and so penetrating that they profoundly shock our most deeply held beliefs about the honesty and integrity of our corporate culture...
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