entering international markets
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Title: entering international markets

Essay Details:

Subject: Business
Author: Roman A
Date: April 19, 2013
Level: University
Grade: A
Length: 2 / 456

Essay text:

The simulation highlights the problems and consideration in moving into the country of Sentonia. The Cynta and the Trinezza name are well known but not in this new market. In doing the SWOTT, the brand, which would be a strength in the U.S., yet does little for us in this new market. The product is the greatest strength since there are few competitors that offer the quality or efficiency of the Cynta. Weaknesses in the Sentonia market would be the size of the company which limits the available resources, production capacity, and financial ability which limits options of our entry. Opportunities include the size of the middle class (4 million) which would be our target market since the cost of our Cynta is half the GNP per capita and would appeal to this group and the lack of foreign competition...

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