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I was glad that he recovered and redeemed himself in the next sentence by stating that, "it was the first time [he] realized that the one thing that has the most dramatic impact on the success or failure of a modern-day business is also the least understood.
I completely agree with the fact that a brand is not a part of a business; it is actually the business. If a company does something to ruin its brand in the eyes of consumers, it has damaged its business and may go bankrupt. It is very important that a company is consistent with its brand. If it is not consistent with its brand, then consumers may find it hard to view that company as trustworthy...
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