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Essay text:
dvd, cd, tv, online broadcasting,
Porter Five Forces and implications
Potential entrants: medium to high barriers to entry. Huge investment to set up a TV channel. Strict government regulations esp in Asia (on tv content)
Industry competitors: among MTV and Channel V ? duopolistic
Threat of substitutes: medium to high. People can enjoy music from other means, like dvd, cd, radio etc.
Bargaining of customers: teenagers to young adults, advertisers, satellite companies, tv channels (terrestrial).
Power: high for advertisers, satellite/tv channels, esp due to the fierce competition between the two...
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