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Along with the help of Meg Whitman, a skilled branding manager, and a senior staff from such heavily branded companies as PepsiCo and Disney, they established a strong mission for the company- that eBay be a company that is in the business of connecting people, not selling them things. This founding vision set the course for eBay's explosive growth from 1996-2003, making it the world's online marketplace for the sale of goods and services by a diverse community of individuals and businesses.
II. eBay's Business Model
Since its inception in 1995, eBay has become the market leader and innovator in the online auction industry and its brand has accordingly become synonymous with e-commerce...
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