desctop tablet adaptive
Diversification Of Virgin Group
Order custom writing paper now!
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!
Get a price quote
Title: Diversification Of Virgin Group

Essay Details:

Subject: Business
Author: Richard W
Date: August 19, 2015
Level: University
Grade: B
Length: 3 / 650

Essay text:

The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services are too varied. This fact can be proven when you ask people what words, images, or ideas they can associate with Virgin. Chances are they would mention different ideas and would not be able to come up with one coherent advantage that would differentiate Virgin from all others. What Virgin did was dangerous as consumers always have a certain perception about a brand and it can either be good or bad. If originally, they perceive a certain brand to be superior, and when it diversifies and its other products/services are not as good as the original, then the brand can lose its brand equity...

Showed 18% of text Buy database access to get full access to all 184 988 essays

Calculate a fair price for your order

Do you need an essay?

A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.

Price start from $12.99 / page
Order now

Do you need many essays?

The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.

Price start from $28.95 / month
Buy database access
101 4.9 5

Feedback of people who used our services.

Rudy A., Los Angeles. CA

My experience with is extremely satisfying! I was amazed on your user-friendly website which is very helpful. I have also happy on how your customer service experts ...

Rebecca G., Portland, OR

I would like to say thank you for the level of excellence on providing written works. My University required us a very difficult paper using a very specific writing format and ...

Michael S.,Austin, TX

I am happy with the results your company gives. is the best place for essays!

Vincent S., Boston, MA

I was given by my professor a very difficult essay assignment and I really don’t know what to do. I needed help and came at the right time. I quickly availed your ...

Conrad H., Pasadena, CA

I am very happy on the excellent job your writers did on my thesis. It was beautiful in every way, it was a literary masterpiece! Everything was done according to instructions and ...

Alex M., Richmond, VA

A top-notch organization all the way and a model in excellent service, your company is. The level of expertise in your field is exceptional as you have in your employment the best ...

Emily R., Boston, MA

Your writing service is so amazing! I was skeptic at first on how your company provides result, but my skepticism gradually vanished immediately after you had finished one task in ...

Timothy J., Houston, TX

Your services were an important factor for my academic advance during my college years. I really thank you that you were there when I needed help in my term paper. Your company ...

Similar Essays:

Benetton Price&Logistic

1 pages / 278 words

Benetton history and CSR

2 pages / 438 words

Benetton's Company Background

1 pages / 222 words


2 pages / 401 words

brand extension

1 pages / 286 words

Diversification Of Virgin Group

3 pages / 650 words

Black & Decker

1 pages / 268 words