Distribution Channels
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Title: Distribution Channels

Essay Details:

Subject: Business
Date: December 26, 2011
Level: University
Grade: A
Length: 1 / 299

Essay text:

The marketing plan could be broken down into six element as for the SOSTAC Model developed in the 1990’s by PR Smith SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan: Situation Objectives Strategy Tactics Actions Control SITUATION ANALYSIS The situation analysis consists in two kind of analysis: ? internal and external audits ? market analysis The first type of research is used by the company to examine its strengths in relation to its current and potential market looking at both macro and micro environment factors. The macro environment factors are those factors which affect the company's planning and performances, and are beyond its control and they are identify with the acronym PESTEL while the micro environmental factors are those internal factors close to the company that have a direct impact on the organization’s strategy...

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