Direct Marketing
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Title: Direct Marketing

Essay Details:

Subject: Business
Author: Carrie B
Date: April 26, 2013
Level: University
Grade: B
Length: 2 / 398

Essay text:

The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium. Advantages 1. Through over ten year’s development, Vita Green has developed its customer. From the result of marketing survey it made during the past few years, the company can collect the detailed information of its existing customers and then determine the target customers of the new products...

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