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Essay text:
Correct missions have turned the destiny of many companies.
Marketing Objectives and target markets
Ikea
Marketing objectives for Ikea are;
· to increase public perception of IKEA in the retail marketplace
· to enhance the IKEA brand name
· to maintain develop and expand the local customer base
· to establish IKEA as a key player in the furniture market
IKEA offers the customer functional style at affordable prices. Its product range offers choice for a wide range of customers at every life-stage and a choice of products and styles suitable for a range of accommodation types ? from "empty nesters" living in a small flat through to "full nesters" living in a spacious family home...
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