Dell's new lineup
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Title: Dell's new lineup

Essay Details:

Subject: Business
Author: Sterling B
Date: February 3, 2016
Level: University
Grade: A
Length: 1 / 272

Essay text:

In most cases in order to stay ahead of your competitors-continuous innovation is necessary. The innovation process must start by uncovering unmet customer needs and trying to meet them. The differentiation strategies of a company fail when customers see little value in the unique attributes or capabilities of a product. I think that Dell is in the right track by unveiling the new product line, because it is a good attempt to catch a fast consumer growing trend. They have been a leader in their business for many years, but even with high quality products that they offer they have to keep coming up with new things in order to keep their leadership...

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