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Therefore it is essential for a pc manufacturer to keep low volumes of inventory in stock over a long period of time. If someone would choose to buy a pc from either IBM, HP or another rival in a shop, it is likely that that computer parts have been in stock for some months. A pc from Dell will cost less because it was assembled from parts that were bought at their current market price. Because of their pile of stock many pc makers need to wait a couple of months to introduce new models. Dell on the other hand, can bring a new model on the market within some days ? by avoiding the lenghty retail channel - and will not be confronted with losses like its rivals as a result of obsolescence...
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