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This runs counter to the general wisdom that Chinese consumers must feel and touch a product before they buy. It also suggests that computers and software are, to a large extent, commodities. Dell also shares its efficient manufacturing and supply-chain management expertise with local suppliers and customers to help them become more competitive in the global marketplace. However, Dell remains squeamish to break away from their direct-sales strategy. Yet if the company hopes to dominate in Asia, they may be forced to go outside their comfort zone.
Case in point in regards to going outside their comfort zone includes a large mistake Dell made in the Chinese market in 2003, when they rejected a plan to sell computers online in China...
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Common topics in this essay:
- Dell Computers: Field Service For Corporate Clients
- Through Rose Colored Glasses: How the Victorian Age Shifted the Focus of Hamlet
- CHINA CORPORATE CURRENCY INVOICING STRATEGY
- Corporate Expansion into China
- Dell Corporate Strategy
- Dell Strategic Planing
- Dell in China
- Dell in China: A Strategic Rethinking
- Dell in china:Strategic rethinking
- How to win China FMCG markets
- Michael Dell-Dell Computer Corperaion
- Money & capital markets in China
- Should Dell enter China?
- Strategic Formulation for Dell's Computer
- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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