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Title: DELL

Essay Details:

Subject: Business
Author: Mark S
Date: October 29, 2015
Level: University
Grade: B
Length: 10 / 2737

Essay text:

Dell offers a customized product, but still sells cheap computers. An efficient supply chain gives Dell the chance to “reduce prices to grab market share when necessary”. Thus, Dell became the company with the highest market share, with the most shipments in the computer industry. Due to direct communication (direct model) with their customers, suppliers and a close collaboration with business partners they were able to speed up supply and guarantee fast delivery. The close contact to customers and suppliers enables Dell to “conduct more precise forecasts” , as well as an excellent financial performance...

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