Delaware Coors
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Title: Delaware Coors

Essay Details:

Subject: Business
Author: William W
Date: February 10, 2014
Level:
Grade: A
Length: 1 / 252

Essay text:

Coors is a well known and respected brand in the market. Larry was also aware of Coors’ popularity with consumers in all the neighboring states. It is known for its quality of beer and strict standards when it came to storing and selling beer to customers. Coors was one of the first breweries to start recycling cans. Larry wondered on the other hand if Coors’ anti-union beliefs and minority discrimination claims would negatively affect consumers’ purchasing decision in Delaware. The Consumer Questionnaire answered many of these questions. We realized that are consumers were more concerned about brand name and price rather than taste...

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