Daimler Chrylser

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Title: Daimler Chrylser

Essay Details:

Subject: Business

Author: John J

Date: July 24, 2013

Level: University

Grade: A

Length: 3 / 833

Essay text:

Weaknesses and threats are external factors. The TOWS Model is the taken one step further in that it simply looks at the negative factors first in order to turn them into positive factors. In 1998 when German industrial giant Daimler-Benz AG merged with American automobile manufacturer, Chrysler Corporation, Daimler Chrysler came into existence. Daimler- Benz acquired Chrysler Corporation for $36 billion, representing one of the largest industrial mergers in history. This added to the $48 billion value of its Benz's existing stock making Daimler Chrysler worth $84 billion. This merger didn't result for the big picture that was expected after this merge...

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