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Steve will have to mitigate cultural differences and established competition from other existing franchises.
The U.S. and Czech Republic Cultures Compared
Czech culture differs from America in that they tend to be indirect and more formal. The Czech people are more unassuming and avoid confrontation to maintain the social expectation of politeness. In addition, the Czech people are more structured and tend to adhere to rules and regulations which may appear to an American as slow moving. In order for Steve Kafka to be successful in opening his franchise in the Czech Republic, he will have to be formal and patient...
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