Customer Relationship Management
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Title: Customer Relationship Management

Essay Details:

Subject: Business
Author: Kirk M
Date: December 8, 2011
Level: College
Grade: A
Length: 1 / 207

Essay text:

Successful implementation depends on four critical factors. Readiness assessment, an overview audit, which helps to assess the overall position in terms of readiness to progress with CRM implementation, CRM change management, which involves strategic organisational and cultural change, CRM project management, which requires forming cross-functional teams of specialists and last but not least there is an employee engagement. It comprises support and commitment of the employees to CRM project. Company can’t develop and operate CRM system without motivated and trained staff. There are various reasons for CRM project failure...

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