Cumberland Metal Industries
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Title: Cumberland Metal Industries

Essay Details:

Subject: Business
Author: Stephen W
Date: August 7, 2015
Level: University
Grade: A
Length: 2 / 591

Essay text:

The CMI management knew that there is a market for their product but advertising and promoting the product was a big challenge for them . They did not know how to educate the industry abut the use of their product. Although there was no competition for them as their product was hihly effective and unique. Another challenge was the proper distribution of the product as the earlier products distributed were on the basis of a necessary part of business and not as a work saving tool. Pricing of the product was also one of the things that the management was unable to decide upon. The management had no idea about the requirements of the market and so they were unsure of mixing of various sizes of products and pricing them right...

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