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Essay text:
We will be specifically looking at CTM xxxxx who is of the opinion that their products appeal to the full spectrum of their target market.
The reasons for choosing CTM was due to their specialized products and global reach the company has. The size of the company also contributed as well as the fact that it is listed on the JSE and their experience in this industry for over 33 years.
CTM is South Africa’s biggest specialist tile and bathroom retailer currently in South Africa with a 44% market share as mentioned by xxxxx the Store Manager. CTM has over 80 stores throughout South Africa, Africa and Australia which makes them well- linked to the global economy through their importing and exporting as well as store set up...
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