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In Pursuit of "Wow" It is no longer enough to just satisfy the customer ....... he should
Tom Peters & Robert Waterman say 'Wow!' after using your product or service.
Junior A masterpiece.
3. Innovation & Entrepreneurship Starts with explaining "economic cycles" (The Kondriatiff cycle),
Peter Drucker takes one through the "skunk works" at IBM, HP etc., and ends with
insights into entrepreneurism and entrapreneurism. Very insightful.
4. Every street is Paved The Daewoo (ex) CEO explains his rise from a newspaper boy to the
with Gold Korean chaebol's boss in a lucid style stressing virtues like hard
Kim Woo Choong work, dedication, honesty etc...
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