Creative Technology Profile
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Title: Creative Technology Profile

Essay Details:

Subject: Business
Author: Joni R
Date: September 27, 2012
Level: University
Grade: A
Length: 2 / 328

Essay text:

Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the `Blaster' family name. The principal activities of the Group consists of the design, manufacture and distribution of digitized sound and video cards, computers and related multimedia and personal digital entertainment products. Background 1981 – Founding of Creative by Sin Wong Hoo 1989 - It launched the Sound Blaster, making it the world's best selling sound platform for IBM-compatible PCs and the de facto industry standard sound platform. Sound Blaster® sound card put the company on the world map 1999 – Nomad line of digital audio players were introduced and later introduce the Muvo and ZEN series of potable media players 2004 – A $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players...

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