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Adding to their success, Rayovac has further undertaken significant global expansion as it is learnt that the company has focused on the Latin American market. Much to everyone's surprise, their transfer and duplication of their US marketing plan proved successful and worked well, considering their 24% market share. Nevertheless, fluctuations in performance seem to be overridden by their many acquisitions in an attempt to achieve quick expansion. This also enables the company to accelerate its global reach and multinational prestige.
It must be noted that one of the key features Rayovac is pursuing in its promotions is its sincere focus on creating value, differentiating their products and making the consumption experience for consumers more memorable...
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