Cooper Case
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Title: Cooper Case

Essay Details:

Subject: Business
Author: Allen Q
Date: May 26, 2015
Level:
Grade: A
Length: 6 / 1519

Essay text:

A few years back, it had rejected an offer from Cooper Industries. Cooper Industries & Nicholson Cooper was interested in Nicholson because of its competitive strength in the hand tools industry. Nicholson had a 50% share for files and wraps with a very strong brand name and high quality line. It also had a 9% share of the 200 million handsaws and saw blades market with excellent brand & quality. It had a very effective and large distribution system across US, Canada and overseas. Cooper industries believed that Nicholson can achieve 6% annual sales growth and also bring down the cost of goods sold from 69% to 65% and selling and administrative expenses from 22% to 19%, thereby increasing its profitability...

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