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How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different.
2. Information search
So we have a problem, our DVD player no longer works and we need to buy a new one. What’s the solution? Yes go out and purchase a new one, but which brand? Shall we buy the same brand as the one that blew up? Or stay clear of that? Consumer often go on some form of information search to help them through their purchase decision...
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Common topics in this essay:
- Impact of Advertisements to Consumers in Buying
- Analysis Of Internal Influences And Consumer Behaviour
- CONSUMER BEHAVIOR ON IMPULSIVE BUYING
- Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers
- Consumer Behaviour
- Consumer Buying Behaviour
- Consumer Buying Decision
- Consumer Buying Process
- Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
- Consumer buying behavior and the role of coupons
- Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
- External influences in consumer behavior
- How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
- Consumer Buying Behaviour
- influences of advertising to consumer attitude towards buying a product
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