Consumer Behavior
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Title: Consumer Behavior

Essay Details:

Subject: Business
Author:
Date: June 5, 2016
Level: University
Grade: B
Length: 4 / 968

Essay text:

Processing ? Brand Evaluation ? Purchase ? Postpurchase Evaluation 1. Need Arousal- begins the decision making process. The difference between the consumers current situation and desired goal creates need. 2. Consumer Information Processing- Informs the consumer of the product from various sources (Web, Television, Printed, Radio) 3. Brand Evaluation- The consumer breaks down the characteristics of competing brands and develops an expected level of satisfaction for each of the brands. 4. Purchase- The consumer decides which brand will deliver the benefits that satisfy their needs. Factors such as financing the products purchase and location of purchase come into play...

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