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Therefore they looked at another market to exploit in order to fill the ships on the return leg. The Directors gambled that because the Peoples Republic of China (PRC) would undergo some political change following the death of Chairman Mao in 1978. They therefore established an office in Hong Kong with the intention of establishing a network of agencies in the PRC.
This strategy proved to be a dramatic success resulting in CMA changing from a minor player in the container industry to becoming the third largest container liner shipping company in the world during 2005.
CMA used a subsidiary of a well established British shipping liner the Blue Star Line to act as booking agents in the UK...
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