Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
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Title: Cola Wars Continue: Coke And Pepsi In The Twenty- First Century

Essay Details:

Subject: Business
Author: Terrence B
Date: January 8, 2014
Level: University
Grade: A
Length: 2 / 488

Essay text:

So the per capita consumption data reveals that other drinks are not necessarily eating up the market share of carbonated soft drinks. Exhibit 3 shows that from 1966 to 1975 coca cola is ahead of Pepsi by about 13-14% in market share but between 1975 and 1985 this gap has declined to as low as 8% mainly because of the effect of the Pepsi challenge. However coca cola has gained the lead and the difference is ticking around 14% again. Maybe Pepsi needs another blockbuster to narrow the gap or take the lead. Exhibit 4: Financial statements show that Pepsi has been a better and consistent performer as compared to coca cola...

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