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Essay Details:
Essay text:
There are rivals in the industry and the deaf community is divided on the value of the product. Recently, an implant-based scare has attacked the industry. At the time of the case (2003) Cochlear is experiencing share price problems and has had a change in leadership.
Teaching area
This was written as an introduction to case study analysis for students. The analysis is easy and the content is interesting. Deliberately, the socio-cultural and the technological elements are the only problematic parts of the analysis.
Questions
1 What are the best strategies to enhance sales?
2 How can they best cope with the significant social and medical issues facing the industry?
3 Will Cochlear survive into the next 10–15 years?
Analysis
General environment
Economic
A prosperous OECD is a good cochlear market...
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Common topics in this essay:
- Cochler hearing device
- Japan could be a potential market
- Hearing the Voice of God
- you will be hearing from us shortly
- Hearing Loss
- How Hearing Works
- Hearing segregation
- hearing and listening
- Selective Hearing
- Selective Hearing
- The Ear And Hearing Loss
- Sudden Sensorineural Hearing Loss
- Noise Induced Hearing Loss
- Noise Reduction In Hearing Aids
- Can you hear me now? Loud Noise causes Hearing loss!
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