Coca-cola towards quality and culture
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Title: Coca-cola towards quality and culture

Essay Details:

Subject: Business
Date: October 9, 2014
Level: University
Grade: B
Length: 2 / 400

Essay text:

More than a billion times every day, consumers choose our brand of refreshment because Coca-Cola is… • The Symbol of Quality • Customer & Consumer Satisfaction • A Responsible Citizen of the World” The text above is CCC:s official statement regarding quality. One of CCC:s strategies is about maintaining high quality in order to, at least, keep their market share and strong image. In order to do that globally in a proper way, CCC together with their top bottlers invented a quality management system called The Coca-Cola Quality System (TCCQS) . This in one step in CCC:s aim to have high quality in everything they do, not only the beverages...

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