Coca Cola
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Title: Coca Cola

Essay Details:

Subject: Business
Author: Mary C
Date: September 13, 2014
Level: University
Grade: A
Length: 2 / 450

Essay text:

Upon this they’ve built different strategies upon the msg they want to deliver ? deliver customer satisfaction. 2)coca cola overdelivers The CBL research: it’s a consumer research that is done after each campaign they make, they make focus campaign after each product campaign to know the loyalty of the brand & the brand equity & whether they like it or love it Ex: sprite? unpredictable, teenagers Fanta?males & females, playful & joyful 3)BCG read book 4) Marketing process STP a- Coca cola classic S?age , gender T?10 years & above, males & females P?”the coke side of life” b- coca cola light S? age, gender T?15 & above, females(package) P?less sugar, full taste with the best shape c- coca cola zero S?age, gender T?17 & above, males(package), athletes P? zero calories with best taste d- sprite S?age, gender T?7& above, females & males P?obey your thirst e- sprite light S? age, gender T?7& above, females & males P?obey your thirst while feeling light f- fanta S?age, gender T?teenagers, females & males P?playful & joyful g- Burn S?age, income T?17-45, energetic, sportive, tired working people, income(moderate people) P?give you the power to keep it going h-play S?age T?15-30, energetic, sportive P? get more energy & feel always young i-Dasani S?age, income T? all ages, moderate income P?quenches thirst naturally & deliciously 4) Marketing environment 1- Micro a)competitors?pepsi(major), redbull(minor) b)Marketing intermediaries above the line & below the line ...

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