Coca Cola

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Title: Coca Cola

Essay Details:

Subject: Business

Author: Jay P

Date: August 8, 2015

Level: University

Grade: B

Length: 1 / 286

Essay text:

Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products (Allen, 1995). Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area (Bettman, et. al, 1998). ? Expansion into third world countries where there is no current presence ? Healthy energy drinks i.e. to compete with Lucozade The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the company can be linked with the food of the restaurant...

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