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Packaging changes have also affected sales and industry positioning, but in general, the public has
tended not to be affected by new products (Allen, 1995).
Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world.
This strategy gives Coke the opportunity to service a large geographic, diverse, area (Bettman, et. al, 1998).
? Expansion into third world countries where there is no current presence
? Healthy energy drinks i.e. to compete with Lucozade
The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the
company can be linked with the food of the restaurant...
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Common topics in this essay:
- Coca-Cola Brand Management Analysis
- Coca-Cola Competitive Analysis
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- Killer Coke: the campaign against Coca-Cola
- New Coke; Coca-Cola’S Big Mistake
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- The Coca-Cola Company: A Global Presence
- Soft drinks and the ill effects of consuming them
- TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?
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