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Title: cloverleaf

Essay Details:

Subject: Business
Author: Bethany J
Date: October 19, 2016
Level: University
Grade: B
Length: 2 / 377

Essay text:

Other related marketing factors also contributed as this report implies but the three explained above were significant in explaining Cloverleaf’s downfall. (1) Sales Strategy: Having a sales strategy means that you have accessed the big picture of what it takes to get the customer to want to buy and although Cloverleaf plc based theirs around “high quality”, “enhanced reliability” and “superior performance”, its salespeople often lacked the skills and knowledge necessary to improve the chance of sales success. This concerned understanding the buying organisation’s decision making unit (DMU), product knowledge and information on competitors’ products and their criticisms...

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