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Title: Ciba

Essay Details:

Subject: Business
Author: Patricia L
Date: November 11, 2011
Level: University
Grade: A
Length: 2 / 309

Essay text:

CIBA-GEIGY??s chemical ability and research facilities could improve Airwick??s products and provide Airwick with a better R&D effort with little increase in incremental costs. e. CIBA-GEIGY??s Agricutural Division has products which could be marketed by Airwick. ?¤ Airwick is a profitable company whose earnings may have temporarily plateaued due to severe competition in the consumer segment of their business. ?¤ The institutional segment of Airwick (Airkem Institutional Division) is in excellent shape. They have good management, good products, and a good marketing program. They participate in a large, fractured market where the leading competitor is estimated to have only 8% share of the market as compared to an estimated 5% for Airwick...

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