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Essay text:
In my view, I would more prefer to the soft approach with more communication, participation and facilitation. Here I fully agree with author's opinion that it is probably best to select a point as far to the right as possible for both economic and social reasons. Forcing change on people can have just too many negative side effects over both the short and the long term. Change effort using the strategies on the right of the continuum can often help develop an organization and its people in useful ways.
What leads enterprise to success is strategy and culture. Without enterprise culture as backup, an enterprise has no spirit and soul, and for sure it can hardly survive for long, vice versa, without corporate strategy as direction, an enterprise has no clear target, and for sure it can hardly keep momentum for long...
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