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Moreover, it also helps companies to build some special relationships with customers that are not possible in the other marketing systems such as collecting valuable customer data, product customization, personalized service, and getting the customer involved interactively.
2. Discuss the logic of multiple Web sites for one company.
In the large company such as P&G need the multiple Web sites because the company has various kinds of products they need to be more specific to the customer of each product. In my view, one company which provides more than one product to the customer should create web sites for each product in order to make the right impression to the target customer of those products and the cost to maintain one web site is not that much compare with the other advertising channel...
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Common topics in this essay:
- “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
- B2c / B2b Website Site Marketing Differences
- Case1: Web Advertising Strategy Helps P & G Compete.
- Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of...
- Marketing and sale
- Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
- online advertising
- online real estate advertising
- Product Life-Cycle Model
- Product Strategy Brief
- product strategy
- QUESTIONNAIRE to lunch a new product
- The Gap extends its web strategy to the store point of sale
- influences of advertising to consumer attitude towards buying a product
- Kudler Online Advertising
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