Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
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Title: Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.

Essay Details:

Subject: Business
Author: Loida W
Date: December 14, 2015
Level: University
Grade: A
Length: 2 / 462

Essay text:

More than 70% of the units have been sold. The case study will evaluate the strategic planning and marketing techniques used in marketing the dwelling units. 2. Methodology The data for evaluation will be mainly from the URA quarterly report on private housing, newspaper cutting, sales brochure of The Clift, and visit to the sales showroom and the actual location of the project. Literature review on the factors affecting the supply and demand of private housing in Singapore will be carried out. A comparative study of the marketing technique adopted by The Clift sales team will assessed vis-a-vis similar projects in the vicinity (eg...

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