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Case Study Unilever

case study unilever

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Title: case study unilever

Essay Details:

Subject: Business

Author: John F

Date: June 30, 2017

Level: University

Grade: A

Length: 4 / 1001

Essay text:

It was projected to cost roughly 5 billion Euros and 25,000 employees. It was hoped that in the end it would more than pay for itself with better strategic stance, more efficient distribution, consolidated production, and generally increased overall efficiency. Unilever began the first 12 months of its restructuring with new acquisitions. It acquired industry leaders in their market segments. These companies included: Slimfast diet foods, Ben & Jerry’s ice cream, and the conglomerate Bestfoods. Bestfoods alone had 1999 sales of over $8 billion. The Bestfoods acquisition was pivotal to the long term future success of Unilever...

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