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A number of people think that marketing is just cut and dry marketing and that marketing to businesses and customers are the same. Marketing for B2B and B2C are primarily the same. Marketing programs such as direct marketing, public relations, advertising, and word of mouth and how they are executed determines how they differ. One of the first plans for developing a marketing strategy for B2B and B2C is to know what customers to target and why they need the product or service. (Murphy, 2002)
In terms of B2B marketing, the internet has finally made a presence. Businesses seem to be interested and the technology environment is well into high gear...
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