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It will be also analyzed the shop’s external, competitor’s and internal environs. The analysis provided will also include the target market and problems and opportunities of the shop including the SWOT analysis, BCG Matrix and Porter’s five factors.
1.1 Company’s Background
The Reject Shop at Bondi Junction employs about 4 full-time workers including two managers, 4 part-time workers and 5 casuals. During the busy Christmas and Easter trading season, few more casual staff are employed. The Reject Shop at Bondi was opened in 1992. The store is located in Eastgate shopping centre on the first level in Spring street 40-43 at Bondi Junction...
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