Camar Automotive Hoist
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Title: Camar Automotive Hoist

Essay Details:

Subject: Business
Author: James M
Date: October 24, 2013
Level: University
Grade: B
Length: 2 / 380

Essay text:

In addition, CAH should share profit with Bar Maisse, and the break-even quantity is 700(see exhibit 3) that is not easy to achieve in the short term because it took CAH six year to expanding sales from 23 to 700 in the US market. (from 1991 to 1997) It is tough to directly invest in Europe market since only little information is available in Europe and the risk is high. Moreover, the estimated investment cost is about 1530000, which is high; it might take time to cover this investment cost. If CAH chooses direct investment, they should be responsible for all losses, but it is difficult to estimate sales in the Europe market and CAH is not familiar with Europe market...

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