Callaway Golf

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Title: Callaway Golf

Essay Details:

Subject: Business

Author: Shelly A

Date: August 13, 2015

Level: University

Grade: A

Length: 2 / 515

Essay text:

His last enterprise, the golf equipment business, portrays his outstanding managerial abilities and provides insight how to gain long-term competitive advantage. 1. Dominant economic characteristics of the industry environment 26 million US-Americans play golf. Their number is expected to grow 1 to 2 percent annually through 2010. According to my calculation, the number of players will increase in the US to 32.8 million1 in year 2011. The typical golfer is aged 39, male and has an household income of $66,000 and plays golf twice a month. There were 5.7 million women and 2.1 million junior golfers aged between 12 and 17 in 1999...

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