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Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as return on equity and return on assets) it can be especially useful for comparing close competitors because the company with the lowest CCC is often the one with better management.”
In short, CCC is the time elapsed when the company buys the raw material, changes it to inventory, sells it to customers and receives the cash into its coffers. The lower the CCC, the better for the business and revenues.
Every firm seeks to lower the CCC but because of the nature of nowadays trade system, when selling goods one to another, firms do not expect to receive the payment for goods sold immediately...
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