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Beverages accounted 60% of company sales and 53% of operating income while confectionery items accounted for 40% of worldwide sales and 47% of operating income.
Cadbury Schweppes is the world’s third largest marketer and it achieved this by consistent marketing investment in Schweppes brand name and extensions to different beverage product such as tonic, club soda and others.
In 1989 the company acquired all crush brand worldwide trademarks from Procter & Gamble for $220 million.
Cadbury Schweppes was the 4th largest soft drink marketer in U.S. with market share of 3.4%. Company was leader n some of its brands such as Canada Dry...
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