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95 years later, Dairy Milk is one of the world's most famous brand names and the company's leading chocolate bar by revenue.
Sales from Cadbury's Dairy Milk alone are estimated at over ?135 million for 1995. Cadbury considers its success is based on three factors: quality, value for money and good advertising.
I am going to apply an analysis to Cadbury's current situation and its position to enter a foreign market
It is important to investigate on the internal and external environmental forces for the Dairy Milk in a foreign market. Relevant organisational and industrial information is required for the development of a SWOT analysis PEST analysis and PORTER'S 5 factors...
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